Recent years have seen the introduction of the memory foam mattress. Serta hasn't been slow to recognize its benefits for those who suffer from back pain, which are often compounded by sleeping on traditional mattresses. Serta's International Touch mattress molds perfectly to the sleeper's body form, providing perfect support and thereby reducing pressure points.
The material used is Visco and this eliminates the heat typically associated with other Visco mattresses. The KoolComfort system is exclusive to Serta and is designed to provide a cool, comfortable experience for the sleeper for many years. Serta also states that their foam memory mattress is typically around 30% cheaper than the competition.